Alternative to advertising in Google and Facebook
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Google Ads & Facebook Ads campaign optimization

05 May 21
Google Ads & Facebook Ads campaign optimization

If you are advertising in order to sell goods / services or get any other type of conversions on your website (for example, submitting an application), then it is important not only to encourage users to convert, but your advertising solutions ( ads & advertising settings ) should provide desired result. That is why it is so important to spend significant time to optimize advertising – more conversions, higher income.

Optimization of ads in Google and Facebook is necessary so that advertising campaigns bring not just the desired result, but it should be the best – higher number of leads (conversions), higher profit.

For very many years, we have been setting up and running ads on the Google Search Network, on the Google Display Network, on the social networks Facebook & Instagram, with target – to get conversions (purchases or requests on the site). We focus on achieving an important results - Leads, ROAS, CPA, etc. We advertise a different types of products and services in different countries around the world (Europe, Asia, Africa, USA and Latin America). It doesn't matter what kind of product or service it is, however, optimization of advertising campaigns is very important in all cases, and the higher the advertising budget is, the more often advertising campaigns need to be optimized.

HOW WE ARE WORKING:

We are making optimization each time, when enough amount of statistics is collected (at least once a week - up to several times a day), then we analyze the data obtained, and make the necessary adjustments to the settings of advertising campaigns and / or advertisements. In addition to optimizing the campaign, we also look at what changes in the settings can help to increase the number of conversions (for example, purchases on the site), to improve important indicators such as ROAS and CPA. 

RESULTS:

We cannot show how specifically we do the optimization, since it is our intellectual property and trade secret, but we can share with you the results of our work. 

Products: Food supplement for weightloss (Google Display Network)
Geo location: Kenya (Africa)
Spent budget: $ 42 406
Clicks 695 981 (cpc = 0.06)
Leads (pucrhases ): 6832
CPL: fact $6

Food supplement for weightloss (Google Display Network)

Products: Food supplement for weightloss (Google Search)
Geo location: Cote D’Ivore (Africa)
Spent budget: $ 135
Clicks 2151 (cpc = 0.06)
Leads (pucrhases ): 69
CPL: fact $2

Food supplement for weightloss (Google Search)

Products: Food supplement for men health (Google Display Network)
Geo location: Kenya (Africa)
Spent budget: $ 40 546
Clicks 606 434 (cpc = 0.07)
Leads (pucrhases ): 4678
CPL: fact $8

Food supplement for men health (Google Display Network)

Products: Food supplement for men health (Google Search)
Geo location: Kenya (Africa)
Spent budget: $ 1209
Clicks 13509 (cpc = 0.09)
Leads (pucrhases ): 355
CPL: fact $3

Food supplement for men health (Google Search)

Products: Food supplement for joint health (Google Display Network)
Geo location: Hungary (Europe)
Spent budget: $14 594
Clicks 102 452 (cpc = 0.14)
Leads (pucrhases ): 832
CPL: fact $17

Food supplement for joint health (Google Display Network)

Products: Car engine care product (Google Display Network)
Geo location: Estonia (Europe)
Spent budget: $4301
Clicks 20928 (cpc = 0.21)
Leads (pucrhases ): 383
CPL: fact $11

Car engine care product (Google Display Network)

Products: Food supplement for joint health (Facebook Ads)
Geo location: Cameroon (Africa)
Spent budget: $9863
Clicks 143854 (cpc = 0.05)
Leads (pucrhases ): 881
CPL: fact $11

Food supplement for joint health (Facebook Ads)

Products: Hair growth care product ( Facebook Ads)
Geo location: Cote D’Ivore (Africa)
Spent budget: $4529
Clicks 25713 (cpc = 0.11)
Leads (pucrhases ): 582
CPL: fact $7

Hair growth care product ( Facebook Ads)

Products: Vitamins for heart health (Facebook Ads)
Geo location: Vietnam (Azia)
Spent budget: $12981
Clicks 106912 (cpc = 0.10)
Leads (pucrhases ): 1358
CPL: fact $9

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Products: Vitamins for heart health (Facebook Ads)
Geo location: Cote D’Ivore (Africa)
Spent budget: $15859
Clicks 196 992 (cpc = 0.05)
Leads (pucrhases ): 1522
CPL: fact $10

Vitamins for heart health (Facebook Ads)

This is just a small part of the advertising campaigns that we have worked with. However, as part of the confidentiality agreements with our clients, unfortunately we cannot publicly share many other results.

We work with small (up to 1000 Euros per month) and large (more than 100,000 Euros per month) budgets for advertising campaigns, we place advertisements in any country in the world, and have experience in advertising in such markets as: Europe (Latvia, Lithuania , Estonia, Poland, Czech Republic, Hungary, Slovakia, Greece, Austria, Spain, Romania, Cyprus, Croatia), Africa (Kenya, Uganda, Senegal, Tanzania, Morocco, Rwanda, Cotedor, Mali, Zimbabwe), Asia (Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia), America (USA, Chile, Colombia, Bolivia, Peru).

If you are interested in improving the results of your advertising campaigns, or launching new advertising campaigns with target to get conversions, we are ready to share with you our experience and knowledge by creating, launching and optimizing advertising campaigns for you on Google & Facebook & Instagram. 

 All works
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